Asprey + Bugatti

Redefining luxury, refinement and innovation in a unique collaboration

  • UX/UI Design
  • Prototyping and animation
  • Brand Integration
  • Front end development
  • Front end development
  • AA accessibility

Asprey is synonymous with luxury, serving elite clientele worldwide, including royalty, dignitaries, and celebrities. Like Bugatti, it embodies a commitment to excellence and innovation. Recently, our collaboration introduced a groundbreaking auction, featuring 241 handcrafted automobile replicas and accompanying NFTs.

Bloom developed a secure microsite for registration, drawing over 62,000 interested participants and selling out the public mint in just 22 minutes. The highlight was a gold sculpture of the Bugatti La Voiture Noire, sold with an exclusive NFT for £378,000 at Phillips Auction House.

This success has led to the launch of the Asprey Studio, combining luxury and art with Web 3.0 technologies, marking a new era of creativity and exclusivity in the luxury market.

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