Bloom Digital was commissioned to create a new destination site, enabling customers to purchase baby milk powder directly online from Nannycare for the first time.

Nannycare has been ensuring that families around the world have a genuine alternative to cow's milk for the past 30 years. The new site communicates the benefits and qualities of goats milk, whilst also enabling customers to purchase the product directly and conveniently for the first time.

Nannycare's formulas are tailored to each stage of development. Key to the new site was creating clear information and routes to the right products for customers. We achieved this through the navigation drop down, and a horizontal scroll area which shows the products set against recommended age ranges.

The site is built on Shopify with a custom theme crafted around the specific requirements for Nannycare.