Newlane approached Bloom to develop a new e-commerce website to launch the new product, appeal to modern day commuters and deliver in terms of conversion. The website is built using Shopify and has been created using advanced custom fields which gives Newlane complete customization of pages.

Product pages have been designed so that the checkout journey is seamless. The site allows the user to configure their helmet in terms of colour, size and model. This can be completed anywhere on the page with a sticky navigation that allows the user to discover more about the product as well as making a purchase.